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Negotiating Partnerships: Increase profits and reduce risks
book

Negotiating Partnerships: Increase profits and reduce risks

by Keld Jensen, Iwar Unt
November 2001
Beginner to intermediate content levelBeginner to intermediate
256 pages
5h 53m
English
Pearson
Content preview from Negotiating Partnerships: Increase profits and reduce risks

13. Knowledge of one’s own qualities and costs improves the chance of successful partnering

Case study: TV2 Advertising

New focus

New demands on the advertisers

Insight and credibility

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Publisher Resources

ISBN: 9780131370234Purchase book