Negotiating Partnerships: Increase profits and reduce risks

Insight and credibility

The sales director has no doubt about how TV 2 Advertising should use partnering. The open co-operation between the sellers and the advertisers is going to increase the sellers’ insight so TV 2 Advertising can act in a way that inspires confidence and credibility in a strong advertising market characterized by competition where credibility is not a hallmark for all actors no matter whether they represent the traditional electronic media such as radio and TV, the new advertising options on the Internet or printed media.

‘Our co-operation with TeleDanmark shows the obvious advantages for both parties. We accept a minor bond in exchange for TeleDanmark making a large purchase in the shape of a yearly agreement. This way the ...