Persuasion by Social Proof
ONE OF THE most powerful influences on thinking is what other people “like me” have done in a similar situation. We are inordinately influenced by the behaviors of other people with whom we identify and to whom we relate.
Keeping Up with the Joneses
I remember a door-to-door magazine saleswoman coming to my home one day. She was friendly and cheerful. She introduced herself and then said, “I’ve been calling on your neighbors, and the average person I talk to subscribes to six of the magazines that I represent. I thought you might be interested in looking at this list as well.”
To paraphrase the words from the movie Jerry Maguire, “She had me at hello.”
Before we had a chance to think about it, we had subscribed ...