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NetSuite OneWorld Implementation 2011 R2 by Thomas Foydel

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Chapter 5. Nuts and Bolts of OneWorld CRM

The term 'nuts and bolts' is an old adage that means 'how it works' or 'the bottom line.' This chapter gives an in-depth review of OneWorld CRM functions and processes, aiming to provide business leaders and IT managers with a foundation of knowledge about what's possible in OneWorld. After our initial discussion of OneWorld CRM basics, we take a typical business case and focus on a real OneWorld CRM implementation and the decisions that it requires.

Why start with CRM? We might as well start where any organization starts - revenue. At some point in every organization's life, the planning and budgeting are superseded by the need to market and sell. Once sold, a customer must be cared for. This is the essence ...

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