CHAPTER 2The Perceptual Brain
Our senses are the foundation and the very essence of our life.
We rely on them for literally everything.
Taste, touch, scent, sight, and hearing.
The five senses. Individually and collectively, they power our perceptions, enhance our understanding of our existence, and bestow the blessings of enjoyment upon us.
They are deeply rooted in our earliest cave‐dwelling days because they were essential to survival. Today, we have swapped that dependence out for the pleasures of great food, art, music, and more.
This chapter will take you on a fascinating journey among the senses, through the portal of neuroscience. And you will learn about the many and diverse ways that GenAi is revolutionizing so many aspects of our sensual perceptions today, from perfumes to pop music, compelling imagery to personal identity.
To be effective, the GenAi algorithms must utilize memory structures and a deep understanding of consumer behavior in order to construct captivating sensorials that elicit strong emotional responses from the intended recipients. By utilizing generative principles that have their origins in neuroscience, these algorithms generate fragrances that contain components of cultural, ritualistic, and temporal significance that are specific to each individual consumer. In order to exert maximum influence, the imagery generated is specifically customized to align with the consumer's favored locations, occasions, and times of day. In the same way that recipes ...
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