CHAPTER 9desireGPT – Drive Desire with neuroAi
Will they love it? Want it? Crave it? Shamelessly desire it?
Long lines in front of the Apple Store on launch day – screams desire.
Wait for the Tesla Cybertruck – shameless desire.
A Stanley coffee mug, the Nike Aerofly – raw desire.
Consumer desire is the dream of every marketer.
Do the endless brochures and digital product descriptions evoke desire? Does the imagery in a carousel and the accompanying language evoke desire to pause, click through, and purchase?
This chapter is about the science of desire. In it, we explore what neuroscience can tell us about the structures and the processes that are key to the formulation of desire within the brain.
It's essential information for anyone looking to connect with audiences – especially for marketers aiming to make their products irresistible. Understanding the different systems that combine to create and drive the emotion of desire will help create products and messages that will appeal directly to the nonconscious mind. Algorithms of GenAi must embed these principles of desire in the crafting of output.
The Brain and Desire – Six‐Dimension Neuroscience Framework
We're on a quest to figure out what sparks desire in our minds – the neuroscientific mechanisms and how they connect to the aspects of the nonconscious we have been discussing through earlier chapters.
There are six dimensions to evoking desire that correspond to various networks and mechanisms in the brain. Activating ...
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