CHAPTER 16adGPT – neuroAi‐Powered Advertising
Advertising is aspirational.
The best – that is, the most effective – advertising attracts us.
Involves us.
And is welcomed into memory by our nonconscious mind.
Done right, this connection with the consumer triggers desire.
The best advertising has always sprung from the singularly human capacity to create something new, appealing, and surprising. That divine spark has given us moments that we can recall long after they appear. This chapter is about how advertising is experiencing a whole new realm, where human creativity is augmented by breakthrough technology the likes of which the world has never seen before. The result is the potential to create advertising that more consistently – more effectively – captures our attention, engages us emotionally, and is granted precious entry into memory.
Neuroscience teaches just that; the key to truly effective messaging must have those three components: attention, emotional engagement, and memory retention.
This chapter reveals how the brain receives and processes advertising. It offers a unique entry into the startling combination of neuroscience with GenAi. It is this pairing that is taking advertising to new heights of creative effectiveness – art and AI interlaced together to produce messaging that the nonconscious mind finds irresistible.
neuroAi Nuance: Graceful Weaving of Story and Product
In the neural pathways of the brain, stories evoke a powerful response that has been etched ...
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