9 Approaches for entrepreneurial enhancement
One of the greatest benefits of employing a brain-driven approach is that it is equipped with the technologies and theoretical framework necessary to cultivate, measure, and enhance the business performance of entrepreneurs. This section discusses two brain-driven approaches that may help to improve entrepreneurial performance: brain training and brain stimulation.
9.1 Brain training
Brain training can produce behavioural, neuroanatomical, and functional changes (Rabipour & Raz, 2012) which could help to improve key abilities such as cognitive flexibility, episodic memory, resilience, positivity bias, and motor processing. The development of most of these skills ...
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