Chapter 4



The important thing is not to stop questioning. Curiosity has its own reason for existence.

—Albert Einstein

Cade Massey stepped to the dais decked out in the cap and gown that identified him as possessing a PhD from the University of Chicago. Massey, an accomplished researcher and award-winning teacher, surveyed the almost 900 students who made up the entering MBA class at The Wharton School. In this august environment, it was his job to welcome them to Wharton and get their academic studies off on the right foot.

Massey did not regale them with stories of dramatic accomplishments. He did not offer them ...

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