Book description
Supercharge the way you build business relationships—online and off!
Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally…great ways to meet your Twitter connections “in real life”…new ways to build your network before you need it, and make the most of it when you need it!
Identify, research, and actually reach your best potential connections
Create a personal landing page that builds relationships
Grow a thriving LinkedIn network you can count on for years to come
Use third-party services to supercharge the value of your Twitter feed
Encourage people to engage more deeply with you on Facebook
Make powerful new connections through Google+ and Google Hangouts
Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble
Organize in-person events that work—and find sponsors to pay for them
Listen and converse better, and remember more of what you hear
Avoid oversharing and other social media faux pas
Transform your business card into a powerful agent on your behalf
Nurture and deepen the relationships you’ve worked so hard to create
Table of contents
- About This eBook
- Title Page
- Copyright Page
- Contents at a Glance
- Table of Contents
- About the Author
- Dedication
- Acknowledgments
- We Want to Hear from You!
- Reader Services
- 1. Do Your Homework
- 2. It Starts with a Coffee
- 3. Your Home on the Web Needs More Than a Welcome Mat
-
4. Grow Your Network Before You Need It: LinkedIn
- Creating Your Profile
- Using Google’s Contextual Targeting Tool
- There’s an App for That
- Start Connecting
- Requesting Connections
- Promoting Your Profile
- Taking Advantage of Endorsements
- Adding Recommendations
- Writing Recommendations
- Sharing Great Content
- Joining Groups
- Creating a LinkedIn Group
- Seeing Who’s Been Snooping on You
- Looking for Work?
- Creating Partnerships for Your Company
- LinkedIn Company Pages
- Generating Leads for Your Company
- Backing Up
- LinkedIn Signal
- LinkedIn Connection Update
- Grow Your Network Before You Need It
- Endnotes
-
5. Building a Network, 140 Characters at a Time: Twitter
- Background
- The Basics
- Types of Tweets
- Brevity and Direct Messages
- Retweets
- Hat Tips
- Goals
- Finding Interesting People
- Be Careful, Be Healthy
- Twitter Is a Cocktail Party
- Creating and Following Lists
- Advanced Search
- Gary Vaynerchuck @garyvee
- Hashtags and Twitter Chats
- Twitter Tools
- Tweet-Ups
- Twitter for Business
- Connecting from a 1972 VW Bus
- Think Before You Tweet
- Think Before You Let Others Tweet for You
- Say Hello
- Endnotes
-
6. One Billion People Can’t Be Wrong: Facebook
- Your Profile
- What Your About Section Tells Me
- What Are You Sharing?
- Friend Requests
- Don’t Abuse Your Friends
- Privacy Settings and Tips
- Liking Brands
- Interest Lists
- Smart Lists
- Company Smart Lists
- Groups
- Happy Birthday!
- Follow
- Photos Albums
- Growing Your Network
- Facebook for Business
- Facebook Pages
- Follow the Rules
- Facebook Page Tips
- Facebook Insights
- Page Posts
- Facebook EdgeRank
- Facebook Ads
- Promoted Posts
- Apps for Your Page
- Grow Your Network Using Facebook
- Endnotes
- 7. Still Growing and One to Watch: Google+
- 8. Content Is the Glue That Binds Us Together
- 9. If You Build It, They Will Come: Organizing Events
- 10. Listen Better. Remember More.
- 11. Business Cards That Rock and When to Use Them
- 12. We Live and Die by Our Database
- 13. Strong Relationships Lead to Success
- Index
Product information
- Title: New Business Networking: How to Effectively Grow Your Business Network Using Online and Offline Methods
- Author(s):
- Release date: May 2013
- Publisher(s): Que
- ISBN: 9780133384499
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