Book description
‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
· Easy-to-apply strategies for business success
· Insightful case studies from businesses that survived the first five years
· Helpful exercises and action plans
· Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’
Professor Alan Barrell, Judge Business School, University of Cambridge
Table of contents
- Cover
- Title page
- Contents
- About the authors
- Acknowledgements
- How to get your own questions answered
- Introduction
- 1 Managing the business
- CASE STUDY Klaxon
- 2 Managing growth
- CASE STUDY Social i Media
- 3 Managing finances
- CASE STUDY Contraband International
- 4 Managing social media
- CASE STUDY The Nutty Tarts
- 5 Managing technology
- CASE STUDY Clarity Heating
- 6 Managing marketing
- CASE STUDY SnoozeShade
- 7 Managing sales
- CASE STUDY Onespacemedia
- 8 Managing customers
- CASE STUDY The Elite Swimming Academy
- 9 Managing people
- CASE STUDY Breckland Orchard
- 10 Managing your exit
- What did you think of this book
- Index
- Imprint
Product information
- Title: New Business: Next Steps
- Author(s):
- Release date: January 2015
- Publisher(s): Pearson Education Limited
- ISBN: 9781292017709
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