Book description
With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole.
This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more.
Here you will find:
* Specific DIY methods and strategies for distributing music throughout every platform possible
* Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets
* Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology
* Distribution methods and promotion tactics to help you increase an effective "sell-through" on your music
An accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.
Table of contents
- Cover
- Title
- Copyright
- CONTENTS
- About the Author
- Overview
-
1 Music Industry Study and Facts
- Music Lifestyle
- Today’s Celebrity Culture
- Mobile Music
- Downloading and Streaming
- Musical Merchandising
- Advertising Is OK
- Evaluating Your Fans, Artists and Overall Brand
- Current Trend Predictions in Today’s Music Market
- TV Trends
- Longer Hours
- Airtime Availability
- Coverage
- New Trends/Platforms of Music Video Promotion
- YouTube (the Ultimate Video Promotion Platform)
- YouTube Statistics
- Promotional Strategies of Music Videos
- 2 Music Copyright, Publishing and Licensing
- 3 Manufacturing Processes, Systems, Product Platforms and Music Production
- 4 Types of Distributors and Indie Distribution Associations
- 5 Distribution Processes
- 6 Distribution Resources
- 7 Alternative Selling and Total Exposure
- 8 Internet Marketing
- 9 Radio
- 10 Promotional Campaigns and Planning
-
11 Company Structure
- Understanding the Right Company Structure
- Corporate Advantages
- Advantages and Disadvantages of Sole Proprietorships
- Advantages of a Limited Liability Company (LLC)
- Advantages and Disadvantages of General Partnerships
- Advantages and Disadvantages of S Corporations
- Advantages and Disadvantages of C Corporations
- Advantages and Disadvantages of Nonprofit Corporations
- Obtaining Your Corporation EIN Number
- Dun & Bradstreet
- Build Your Company “Paydex”
-
12 Record Label Organization
- Chief Executive Officer
- President
- Legal Department
- Marketing Department
- Marketing Objectives
- Sales and Distribution
- Retail Co-op Advertising
- Alternate Distribution Outlets
- Artist and Repertoire (A&R)
- Promotion
- Online Marketing
- Online Promotion
- Social Networking
- Creative Production
- Manufacturing
- Media Relations
- Publicity Department
- Corporate Sponsorship Department
- Business Affairs Administration
- Artist Development
- Merchandising Department
- Creative Services
- 13 International Markets
- Appendix 1: Radio Campaign Codes and Spreadsheet Sample
- Appendix 2: Master Use License Agreement
- Appendix 3: Consent to Mechanical License
- Appendix 4: Distribution Agreement
- Appendix 5: Production, Manufacture and Distribution Agreement
- Appendix 6: Artist Management Agreement
- Appendix 7: US Radio Market Share
- Appendix 8: Top 100 World Cities by Population
- Glossary of Music and Industry-Related Terms
- Index
Product information
- Title: New Channels of Music Distribution
- Author(s):
- Release date: July 2017
- Publisher(s): Routledge
- ISBN: 9781317300724
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