10Promotional Campaigns and Planning
Effective marketing and promotion strategies equal long-term success, but customer centricity is forever!
Touring and Booking Agents
Every band or artist should be performing, especially if you’ve got product in stores. Not doing so is equivalent to not supporting your own release. It can be difficult for indies with unknown artists to obtain bookings. A good manager can help in this regard, but you will inevitably want to find a booking agent. There are booking agents who specialize in arranging tours for new bands, but unless these people are approaching you, it’s usually very hard to get them interested in a band no one’s heard of. Your booking agent gets paid only when they successfully book you. Their ...
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