New Channels of Music Distribution

12Record Label Organization

Culture is defined as the environment of a particular organization. Teamwork is paramount in achieving goals and objectives for every member of the organization.

There are numerous independent record labels. The more money a label has, the more people they can hire to handle the various responsibilities of a label. Smaller, grassroots or garage labels organize the work of promoting, selling and publicizing their releases by having as many different faces as they can. These smaller labels have a fabulous task marketing their records because there may be only two or three employees, including the label owner, doing the A&R scouting, calling radio stations about airplay, working with a distributor (if they even have ...