New Channels of Music Distribution

9Radio

Commercial Stations (AM/FM), Public Access, College Radio, Internet Radio, Internet Streaming, Satellite Radio

Break It Down

Excluding Internet radio for the moment, there are really only two types of radio stations you need be concerned with: commercial and non-commercial—public, NPR (National Public Radio) and college. Of the two, you have a more realistic chance initially of getting your music played on college and public radio (non-commercial). People at these stations are generally more receptive to independently released, unknown artists. These stations are looking for new music; they want to be the ones who “discover” a major new artist. College radio should be your initial target. There are several hundred college stations that ...