Pragyan Rath is associate professor in communication in the Indian Institute of Management Calcutta (IIMC). She is developing the Narrative of Things in the lines of Internet of Things, thus innovating analytical models on market research. She has authored the following books: The “I” and the “Eye”: The Verbal and the Visual in Post-Renaissance Western Aesthetics (Cambridge Scholars Publishing, 2011), Communication Strategies for Corporate Leaders (Routledge, 2018), and Corporate Communication (Cengage, 2018).
K. Shalini is a banker with State Bank of India (SBI) who has previously worked as a researcher in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta (IIM-C) and has coauthored ...
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