
141
Chapter 7
Strategic Development
of New JIT
7.1 Automobile Prole Design Concept
Method Using Customer Science
7.1.1 Introduction
Customers normally react positively or negatively to existing products. However,
in many cases, they do not have a clear idea of their future desire. Sales and service
personnel are closest to the customers. When they convey customer needs to R&D
and design division sta, whose languages are objective and numerically minded,
scientic language rather than implicit language should be the common language.
Furthermore, product designers must accurately interpret the customers’
expressions of their needs and develop a ...