196 ◾ New JIT, New Management Technology Principle
information network for customer satisfaction (CS), customer delight (CD), and
customer retention (CR) elements needed for the corporate attitude (behavior
norm) to enhance customer values.
7.5.3.2 Developing Customer Science Using Science SQC
Supplying products that satisfy consumers (customers) is the ultimate goal of com-
panies that desire continuous growth. Customers generally evaluate existing prod-
ucts as good or poor, but they do not generally have concrete images of products
they will desire in the future. For new product development, it is important to
precisely understand the vague desires of customers. To achieve this goal, Amasaka
(2002, 2005) proposed customer science to help sys ...