Strategic Development of New JIT ◾ 201
Focusing on transit advertising, which has a good contact rate and provides long-
term contact, the author decided to examine customer relationships and how they
relate to train car advertising with the aim of dening the ideal format for this type
of media. e goal was to rst quantify the way passengers pay attention to train
car advertisements and then propose the ideal form that in-car train advertising
should take based on a visual representation of passenger information.
More concretely, the purpose of AGTCA is to examine the correlations between
passenger information and riding conditions in train car advertising in order to
discover the ideal way to advertise inside passenger trains, using the sa ...