
206 ◾ New JIT, New Management Technology Principle
From this gure, it can be seen that the purchase group strongly correlates
with viewing behaviors in the following order: (1) looking at a picture of the car,
(2)looking at the price, (3) looking at the car name, (4) looking at the loan infor-
mation, (5) looking at a picture of the interior, (6) looking at dealer gifts, and
(7)looking at the logo and company name. rough this analysis, we were able to
clearly reveal the information on yers that consumers actually focus their atten-
tion on, which dealers had previously been unable to grasp.
In Step 3, in order to resolve problems with the yer ...