230 ◾ New JIT, New Management Technology Principle
8.1.3.3 Advanced TMS: Strategic Development Marketing Model
With regard to recent changes in the marketing environment, what is needed
now is to develop innovative business and sales activities that are unconven-
tional and correctly grasp the characteristics and changes of customer tastes.
Contact with customers has never called for more careful attention and prac-
tice. To oer an appealing, customer-oriented marketing strategy, it is important
to evolve current market creation activities (Amasaka, 2005a). erefore, the
author proposes an Advanced TMS, Strategic Development Marketing System,
as described in Figure 8.1c, which further updates the TMS. Advanced TMS
(Amasaka, 2007c,h) is aimed ...