
Global Manufacturing Strategy ◾ 235
However, there were problems with this process. Sometimes the designers
couldnot come to a subjective agreement about the paint, or there were variations
in work ow because they were basing their decisions on intuition and rules of
thumb. e reality is that designers nd it quite dicult to gain a concrete under-
standing of customer needs.
8.2.3.2 Visualizing Problem Areas and Work Processes
Problems in the current work process identied through the on-site investigations
were converted into binary data, using problems as samples and keywords as vari-
ables, and then distributed using cluster analysis. e sa ...