
Global Manufacturing Strategy ◾ 245
en, a further 8 panels were prepared, varying the eect of the opacity and
graininess equally to produce a total of 11 panels as shown in Figure 8.10. e six
elements of color (hue, luminosity, intensity, shine, opacity, and graininess) of each
panel were measured. e results are shown in Table 8.1. en, participants were
asked to look at each painted panel and evaluate, according to a seven-point scale,
the extent to which each panel gave the desired impression for the four preferences
(classy, luxurious, dignied, and sporty).
Aesthetic evaluation data were obtained from the results. e survey was aimed ...