
Global Manufacturing Strategy ◾ 275
for appealing product projects and are closest to customers, can organizationally
learn customers’ tastes and desires by means of the continued application of objec-
tive data and scientic methodology (James and Mona, 2004; Amasaka, 2005a).
However, at present, the organizational system has not yet been fully established
in these divisions; in some cases, even the importance of this system has not been
realized (Gary and Arvind, 2003).
8.5.3 Importance of Innovating Dealers’ Sales Activities
Considering recent changes in the marketing environment, it is now necessary to
implement innovation of business and ...