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New JIT, New Management Technology Principle
book

New JIT, New Management Technology Principle

by Kakuro Amasaka
December 2014
Intermediate to advanced content levelIntermediate to advanced
490 pages
16h 24m
English
Productivity Press
Content preview from New JIT, New Management Technology Principle
280New JIT, New Management Technology Principle
8.5.6.1.2 TV Advertisement EffectIntroducingTwoNewly
Released Cars
For example, supposing that customers have their purchasing desire aroused by
watching a TV-CM for a newly released car, what percentage of customers would
visit their dealers? It is important for future marketing strategies to conduct a
dynamic survey of customers’ purchasing behavior. However, because of the enor-
mous scale of market surveys and the limited opportunities for them, there have
been no actual examples of factorial analysis up to the present (Niiya and Matsuoka,
2001; Ikeo, 2006; Amasaka, 2009). With the help ...
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Publisher Resources

ISBN: 9781466575028