
280 ◾ New JIT, New Management Technology Principle
8.5.6.1.2 TV Advertisement EffectIntroducingTwoNewly
Released Cars
For example, supposing that customers have their purchasing desire aroused by
watching a TV-CM for a newly released car, what percentage of customers would
visit their dealers? It is important for future marketing strategies to conduct a
dynamic survey of customers’ purchasing behavior. However, because of the enor-
mous scale of market surveys and the limited opportunities for them, there have
been no actual examples of factorial analysis up to the present (Niiya and Matsuoka,
2001; Ikeo, 2006; Amasaka, 2009). With the help ...