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Chapter 9
Innovative Deployment
of an Advanced Total
Development System,
Total Production
System, and Total
Marketing System
9.1 Automobile Form and Color
Design Approach Model
9.1.1 Introduction
e idea of global quality competition in the auto industry has made developing
exterior colors that best match the exterior design of vehicle models a critical factor
in terms of product strategy, as color selection has the ability to aect consumer
purchasing behavior. e rapid global advancement currently underway brings
with it increasingly diverse and complex personal values and subjective impressions,
which are dicult to fully grasp.
However