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New JIT, New Management Technology Principle
book

New JIT, New Management Technology Principle

by Kakuro Amasaka
December 2014
Intermediate to advanced content levelIntermediate to advanced
490 pages
16h 24m
English
Productivity Press
Content preview from New JIT, New Management Technology Principle
Innovative Deployment351
Mathematical programming is used to solve Equations 9.4 through 9.6 and
determine who should be sent DM. e variable x
i
is the decision variable indicat-
ing whether or not customer i should be targeted as a recipient. e values of the
other parameters are determined in advance.
P
i
(the likelihood of a dealership visit) and V
i
(the amount of money likely to be
spent) are determined using the same procedure outlined for the customer purchase
data analysis system (Section 9.5.2.1), once behavioral data (RFM) are added to
customer attribute data.
Table 9.5 shows the dierence between a static customer and a dynamic
customer ...
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Publisher Resources

ISBN: 9781466575028