
Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:72
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Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:72
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“I like to move people emotionally rather than rationally.”
MARK GOWING
NEWTOWN, AUSTRALIA
THE SINGULAR NATURE
“There is never any room for a follow-up or a punch line,” explains designer Mark Gowing, summing up the
visceral thrill that can be poster design. “There’s no more pages, no click-through. Everything has to happen
in a single moment—or perhaps one big moment, followed by a second, quieter moment. In any case, the
work needs to be extremely focused. I really enjoy the singular ...