
Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:114
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Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:114
Text
“It is a lot more useful to try to say it all in one image or word,
than it is to do so in a sentence.”
KELLERHOUSE, INC.
LOS ANGELES, CALIFORNIA, USA
SELLING AESTHETICS
No one in this book has the fi nancial pressure riding on the output of his or her studio that Neil Kellerhouse
does. When you’re marketing properties backed by hundreds of millions of dollars, the expectations are
enormous. With those expectations (and investments) comes layer upon layer of people that need to ...