Job:02927 Title: New Master of Poster Design#2 (Rockport)
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Job:02927 Title: New Master of Poster Design#2 (Rockport)
Page:214
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PAULA TROXLER
ZÜRICH, SWITZERLAND
A TRUE NEW MASTER
Being the child of a famous celebrity or athlete can bring with it enormous pressure, even if it opens up access
to things others might never see. Being the daughter of one of the most famous poster designers that the
world has ever known is no different.
The environment for poster design has shifted dramatically in Switzerland
since Paula Troxler’s father, Niklaus Troxler, started out in the business. “A lot
of designers here ...
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