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New Sales. Simplified. by S. Anthony Iannarino, MIKE WEINBERG

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FOREWORD

 

 

Why do salespeople fail?

Is it because they don’t have some key piece of technology? Because they need a new and painfully esoteric sales process? Or because they don’t spend enough time on the Internet?

Of course not. Salespeople fail when they can’t execute the fundamentals. No matter how flashy or exciting trick plays may look on the highlight reel, football is a game of blocking and tackling and advancing the ball down the field. Success in any game or arena is always about the fundamentals.

Enter, Mike Weinberg. Unlike those who would sell you the new “new” thing, Mike will tell you the truth (even though it may sting a little). Mike will help you to understand that acquiring new clients is simple, but not easy.

For more than ...

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