GLOSSARY
ABC Audit Bureau of Circulations, the body that authenticates and publishes newspaper circulation figures.
Ad Advertisement
Ad dummy The blank sets of pages of an edition with the shapes and positions of advertisements marked in; also on screen.
Ad rule The rule or border separating editorial matter from advertisements on a page.
Add Copy added to a story already written or subedited.
Advance Printed hand-out of a speech or statement issued in advance to the press.
Advertising agency An organization that prepares and designs advertisements for clients, and buys advertising space.
Agony column A regular feature giving advice on personal ...
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