By Alon Levitan
Alon Levitan is Head of Strategic Marketing at eToro.
If there is one driving force behind the changes to the financial services sector it is without any doubt the maturity of the internet and its users. The internet is the all-connecting superstructure offering a clean slate for every company and person to reinvent the ways people buy products and services, communicate with each other, educate themselves, socialise with their circles and inform themselves.
The innovations driven by faster open source development, faster go-to-market capabilities and the ability to test, learn and improve on the go have given many small, agile and focused ...