By Simon Rogerson
Simon Rogerson is a co-founder and chief executive of Octopus Investments. Octopus was set up in 2000 to help people do smarter things with money. It is one of the fastest growing investment companies in the UK, with 50,000 retail investors and more than £3 billion under management. Octopus has twice been recognised as one of the best 100 smaller companies to work for and is one of only two investment companies to have ever been rated AAA in Citywire’s Service Index.
There’s one particular interview question I ask which I think is quite telling:
“Which company do you most admire?”
Over the last five years, 70% of people have answered Apple, followed by Innocent ...