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Next Generation IT Architecture by G. Lakshmanan, S. V. Subrahmanya

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11

We know YOU! Personalization for the Digital Consumer

By Vaidyanatha Siva and Mohan Kumar

“If I have 3 million customers on the Web, I should have 3 million stores on the Web”.

–Jeff Bezos, CEO of Amazon.comTM

Today’s digital consumer faces a bewildering array of choices during their shopping experience. Retailers’ Online stores may carry many million SKUs, making it difficult to sort through the noise and identify the product that best suits their needs. The same retailers may have stores which contain a smaller subset of items and provide the ability to check the product out. Globalization has introduced many more manufacturers (some famous, some upstarts, many unknown) adding to this choice dilemma.

The digital consumer can leverage ...

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