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Next Generation IT Architecture
book

Next Generation IT Architecture

by S. V. Subrahmanya, G. Lakshmanan
April 2012
Intermediate to advanced content levelIntermediate to advanced
136 pages
3h 31m
English
Pearson India
Content preview from Next Generation IT Architecture

11

We know YOU! Personalization for the Digital Consumer

By Vaidyanatha Siva and Mohan Kumar

“If I have 3 million customers on the Web, I should have 3 million stores on the Web”.

–Jeff Bezos, CEO of Amazon.comTM

Today’s digital consumer faces a bewildering array of choices during their shopping experience. Retailers’ Online stores may carry many million SKUs, making it difficult to sort through the noise and identify the product that best suits their needs. The same retailers may have stores which contain a smaller subset of items and provide the ability to check the product out. Globalization has introduced many more manufacturers (some famous, some upstarts, many unknown) adding to this choice dilemma.

The digital consumer can leverage ...

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Publisher Resources

ISBN: 9788131760215