‘The meaning of any experience depends on the frame that we put around it’

—Anthony Robbins

All of experience is subjective, and the way we frame something profoundly affects our interpretation of its meaning. For example, in projects, having a limited time frame is likely to affect our approach and the amount of stress that we feel. If the frame changes then the meaning changes with it. 103 Jokes are a good example of how a twist of frame at the end transforms meaning.

The figure below shows relevant frames as a hierarchy – they are often used in this way during personal change work to ensure that the change of behaviour is appropriate, real, suitable to the context and permanent.

Reframing is a powerful way of changing ...

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