We spoke about different maps of the world in Section 2.5. One might think that time, however, being linear and measurable, is fairly constant. In fact, the way we code memories in time is arbitrary, and the meaning of time to individuals is as individual as they are.

Do you know anyone who is so ‘in the moment’ that they miss appointments, meetings and deadlines more often than not? What about people who seem to live in the past, and constantly hark back to how things used to be, and how things were done differently on earlier projects? And what about those who seem to live only for tomorrow, constantly planning for the future with little heed of the past or association with the present? Time means different things to all of ...

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