People are natural modellers, and most of our early life learning is from implicit modelling. But as we get older we seem to develop an aversion to trying new things out of fear of ‘failure’. This trait would not have served us well when learning to walk and talk by modelling those around us, where we learned from our ‘failures’. To model and learn you have to be involved in the process – you could never learn to play the piano or football by reading a manual. Modelling is already extensively used in top level sports. 117 Fran Tarkenton, NFL Hall of Fame quarterback, said ‘Most of my learning has come from modelling other people and what they do.’ Similarly, Dale Carnegie set out to ‘model’ excellence, and Covey ...

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