No Bullshit Social Media

3. Your Competition May Have Already Kicked Your Ass

Look out the window. Do you see your competitor peering in? Do you see the dozens of people chatting with their sales representatives in the streets right under your nose? Do you see the person walking up to your door only to be intercepted by a friendly passerby from your competition’s support team?

If your company is not using social media for marketing purposes, this very scenario is happening under your nose right now.

You might not be blogging, chatting up fans on Facebook, or soliciting new product ideas from anyone and everyone in a public forum like MyStarbucksIdea.com, but the other guy is still peering in your window.

Using social media monitoring platforms—services like Google ...