No Bullshit Social Media

4. Here’s the Secret: There Is No Damn Secret!

From the beginning of human communication, and the subsequent advent of communicating for a commercial purpose, people have been conditioned to accept one-way broadcast communication. Send your message out to the masses as far and as wide as you can, and hope that a few of them get it and come to you when they’re ready to buy. This is how advertising works in any medium—radio, TV, print, outdoor advertising.

Thanks to interstate highways and increased time spent in vehicles over the last 60 years, our highways are plastered with billboards and advertisements blare from radio stations incessantly. Magazines and newspapers flood us with advertisements and inserts. Many television programs have done ...