Acknowledgments

This was a tremendously fun book to write, in no small part because of the terribly clever people who helped me do it. At Harvard Business Review Press, I am grateful for the keen eye, sharp wit, and endless enthusiasm of my editor and wordsmith Sarah Green, as well as the guiding wisdom of Tim “The Enchanter” Sullivan, who shepherded me through the process from beginning to end, and warned me about the rabbits. I am also grateful to production editor Jen Waring, publicist Nina Nocciolino, and many others at HBRP who worked so hard on this project.

Thank you to the amazing Dorie Clark and an anonymous reviewer for the insightful comments and suggestions on an early draft. And thank you for hating the original title. You were ...

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