Chapter 6

The Ego Lens

Actress and lifestyle guru Gwyneth Paltrow had a very interesting 2013. She starred in the blockbuster film Iron Man 3, released a best-selling cookbook called It’s All Good, and was voted People magazine’s “Most Beautiful Person.” She was having quite a run of good fortune until, a few weeks after People’s results were announced, a new story came to dominate the publicity surrounding her—that she had been voted by readers of Star Magazine the “Most Hated Celebrity in Hollywood.”

Now, I’m not saying that Paltrow doesn’t invite some of the negativity that comes her way by advertising her high-end, healthy-eating, absurdly fit, and all-around superior personal life so publicly through her lifestyle website and newsletter, ...

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