Chapter 7
Eager Reward-Seekers and Vigilant Risk-Mitigators
Imagine what it must be like to be Sir Richard Branson. I’m not talking about what it’s like to be a multibillionaire or befriend Nelson Mandela—although those both sound pretty good. Imagine what it must be like to think like Branson. The billionaire philanthropist and serial entrepreneur has led a life jam-packed with risk and adventure. (As I write this, he is probably bungee jumping off something, somewhere.) I like to think that over the course of his life, his inner monologue has sounded something like this:
“Should I start a chain of record stores? Yes. Great idea!”
“Why not a record label? Why not, indeed?”
“And then, I don’t know, maybe an airline? What about trains? Perhaps ...
Get No One Understands You and What to Do About It now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
