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No Substitute for Victory: Lessons in Strategy and Leadership from General Douglas Macarthur by Donna Kinni, Theodore Kinni

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The Fighting Dude

On November 1, 1917, MacArthur and the Rainbow arrived in France. Major General John J. Pershing's staff, which managed the American Expeditionary Force (AEF), decided to break up the new division for use as replacements. MacArthur and Rainbow commander General Mann responded with an energetic campaign to save the division. They bypassed normal channels by taking their case directly to Pershing's chief of staff and sent cables to powerful friends to Washington. In what would become an oft-used tactic, MacArthur used the press to try to enlist the support of the American media and public. (The stories were censored.) The campaign quickly established MacArthur as something of a maverick, but it was successful.

In light of MacArthur's ...

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