A Note to Health and Wellness Professionals

If you read this book, you are likely interested in better understanding why so many of your patients fail to stick with their intentions to exercise, change their eating habits, and lose weight—and what you can do to change this. This book was designed to help you in your professional capacity as well as in your own life.

As you’ve seen in your work, getting people to say they want to change their health behaviors can come easily—at first. The problem is that people quickly revert to old habits, resulting in high rates of disease, lost productivity, poor mental health, and spiraling healthcare costs. Most of us in health promotion and healthcare have been taught that we should promote “better health” ...

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