IntroductionCritical Skills and CompetenciesConclusionDo’s and Don’tsAbout the ExpertsResource ReviewAppendix: Practical Tips for Key Social Media Platforms and Crowdfunding Case StudyFacebookTwitterLinkedInYouTubeInstagramPinterestPrepare in AdvanceEvents Drive ResultsSecure Marketing TradesEngage BusinessesRecruit Celebrities and InfluencersExperiment with Social MediaNoteSimplify Your URL