Chapter 3
Strategic Planning: Embracing the Ongoing Process
IN THIS CHAPTER
Finding out why nonprofits plan
Wading into the planning process
Converting plans into action
Creating program plans
Planning for facilities
The word planning can be intimidating. It conjures up images of daylong meetings in stuffy conference rooms with consultants wielding dry erase markers. Of course, not all planning takes that sort of effort. People make plans all the time, from organizing vacations to deciding how to complete all their errands on a Saturday afternoon.
Strategic planning is a group project that calls for research, brainstorming, discussion, and, in the end, agreement on a goal and the strategies and tactics needed to reach that goal. Simply put, strategic planning is deciding where to go and how to get there. The planning process helps ensure that your stakeholders are headed in the same direction.
In this chapter, we cover planning for nonprofits in all its forms, from organizational ...
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