Chapter 2
Creating a Fundraising Plan
IN THIS CHAPTER
Crafting a well-thought-out fundraising plan
Monitoring for red flags
Leveraging your money to make money
Knowing where to find help
What exactly do you need to have in place before you can start raising funds? No organization can exist for very long on good intentions alone. To be a successful fund-raiser, you need to be able to demonstrate to your donors (1) what you have, (2) what you need, (3) how you plan to get it, and (4) how you plan to account for it after you receive it.
This chapter discusses the fundraising plan — your roadmap, and the strategic document for your short- and long-term fundraising strategies. Not only will a good plan help you attract support from stakeholders inside and outside your organization, but it will also provide a chart for you to steer by as you navigate through uncertain economic times.
Drafting the Perfect Fundraising Plan
When the economy is pitching and swaying and you aren’t sure how long you can even keep the doors open, putting time and energy into envisioning the future of your ...
Get Nonprofit Management All-in-One For Dummies now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
