Chapter 4
Meeting Your Donor with Grace and Grit
IN THIS CHAPTER
Experiencing the impact of a personal visit
Getting acquainted with donors before and during your first meeting
Understanding the donor-organization relationship
Knowing your donor’s context
Cultivating the donor-organization relationship
Fundraising isn’t for the fainthearted, no matter what the economic climate may be. And you may never be more aware of the need for courage on the job than when you sit down with your donors for the first time. What should you do at your initial meetings with donors? Imagine the successful outcomes of your meetings? Be careful to present just the right image? All of the above?
Smart fundraising isn’t a hit-’em-fast endeavor. It’s about relationship building, which enables donors to grow continually closer to your mission and to help increasingly through their time, efforts, and gifts. This chapter shows you how to think about the motivations and potential hot buttons of the donors ...
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