Nonstop Sales Boom

CHAPTER 12

Testimonials: Your Greatest Leverage Tool

Leverage is not possible without testimonials. In order for you to leverage your customers, they must be willing to speak openly about their success with you, engage with other key prospects, and be willing to help you attract new prospects onto your Sales Radar. Testimonials are so important that I am dedicating an entire chapter to this subject.

First, let’s talk about why testimonials are so effective. Consider the story of legendary businessman W. Clement Stone. He built what would one day become a multibillion-dollar empire by selling burial insurance policies door to door for pennies a day during the Great Depression.

There’s no denying that Mr. Stone’s knack with people was a big part ...